Service providers can see the revenue potential in the booming digital media market. The popularity of e-books, applications and other mobile multimedia content is increasing every day. But they can also see that it is a crowded and complex market. Solutions are fragmented across media types and devices, limiting audience and revenue prospects. At the same time, complicated infrastructures and rigid business models restrict collaboration with media partners, technology providers and application developers.
The Alcatel-Lucent Digital Media Store brings simplicity, collaboration and innovation to the digital media opportunity. Offered as a fully managed and hosted service, this comprehensive offering gives service providers everything they need to benefit from collaborative business models, quickly roll out compelling new media services and rapidly respond to changes in the digital media market.
With the Alcatel-Lucent Digital Media Store, service providers gain an end-to-end hosted and managed service that simplifies retailing and discovery of applications, e-books and other mobile content across any network and any connected device. It also simplifies collaboration with the media and advertising industries to foster innovation and decrease service time-to-market.
As consumers grow increasingly weary of trying to discover, synchronize and organize content across devices, they will appreciate being able to quickly find content based on their profile and easily preview, share, purchase and consume content across their devices.
By providing all media services from a single system, the Alcatel-Lucent Digital Media Store allows service providers to cost-effectively deliver a unified multi-screen experience across TV, personal computer (PC) and mobile devices. They can also repurpose mobile multimedia content over multiple screens and services and consolidate content services on a common infrastructure.
For example, a single song and its associated metadata can be used for premium download services across mobile and broadband channels and be included in a programmed streaming music service for mobile, broadband and TV. Providing all content services from a single platform eliminates content silos, streamlines operations and enables fast development of cross-screen multimedia services.
The Alcatel-Lucent Digital Media Store is part of a broad and aggressive Alcatel-Lucent strategy to give developers, service providers and enterprises the tools they need to expose and publish their applications across multiple app stores with the end goal of helping the entire ecosystem flourish.
As the Publishing Suite within the Open API Platform, the Alcatel-Lucent Digital Media Store gives service providers access to ready-made application, e-book and other mobile content catalogs, helping them build, manage and participate in the broader application ecosystem. It also lets service providers take advantage of the industry vision for application enablement to securely expose their assets to the content and media industry in a managed and controlled way.
The Alcatel-Lucent Digital Media Store is part of the Alcatel-Lucent multimedia portfolio portfolio and leverages the High Leverage Network™ architecture to efficiently deliver media content to smartphones, PCs, TVs and more.
The Alcatel-Lucent Digital Media Store is already deployed at Tier 1 service providers in North America. Commercial deployments of the cloud-based white label app store and e-books store are planned in EMEA and Asia in mid-2011.
Content aggregators are also using the Digital Media Store. Read about Percept Knorigin, an Indian content aggregator selling to major mobile telecom service providers.
