Improve the value of your media inventory and move quickly into the value chain, so you can participate in growing revenues from mobile advertising and marketing. The Optism™ Mobile Advertising Solution offers an innovative business model and creates mobile media that supports permission- and preference-based targeting, so your subscribers can engage in conversations with their favorite brands. Advertising inventory is aggregated across multiple mobile networks to provide the reach valued by brands. A key feature of Optism is its media arm which interfaces with brands and media agencies on your behalf to resolve relationship gaps. A hosted advertising platform reduces the time to market.

Turn your subscribers into audiences. This solution encompasses everything you need to participate in the advertising value chain.

Increase advertising revenues

• Permission- and preference-based advertising service offers a highly responsive and valued medium for marketers and advertisers
• Aggregate your advertising inventory with other operators to increase the reach demanded by marketers and advertisers, which in turn increases your revenue opportunity
• SMS/MMS-based messaging format enables dialogue between opted in subscribers and the brands that interest them, dramatically increasing the value of your advertising inventory

Enhance awareness of your advertising inventory

• Optism’s media arm provides a global ecosystem of media buyers and sellers
• Solution model is endorsed by global media agencies
  

Minimize risk associated with entering a new business

• Solution requires minimal OPEX investment and no CAPEX
• The media arm of the Solution manages the relationship with brands and media agencies, removing complexity for you
• Revenue sharing model ensures you get a significant return on your investment
• Plug and play solution platform eases implementation and speeds time to market with new service

Leverage your unique relationship with subscribers

• Direct relationship with subscribers gives you an advantage over other media owners
• Subscribers who have explicitly opted in to receive information are highly valued by advertisers
• Offering subscribers a valued, distinctive service increases loyalty and differentiates your services from competitors

Capitalize on an opportunity that benefits all value chain participants

• Mobile network operators become full participants in the mobile advertising value chain
• Brands, marketers and advertisers have access to preference-based dialogue media that offer reach, responsiveness and ROI
• Subscribers retain control over their privacy and information while receiving information about brands that interest them