Alcatel-Lucent launches Digital Media Store building further upon its Application Enablement strategy

Paris, October 7, 2010 – Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that TELUS (TSX: T, T.A; NYSE: TU) has deployed its new Digital Media Store (DMS) to support TELUS’ ringtone, image and mobile game service offerings.

Alcatel-Lucent’s DMS service is providing TELUS with a digital storefront for its multimedia offering which includes applications, games, ringtones, and wallpapers to more than 7.9 million mobile and broadband Internet customers across Canada.

Alcatel-Lucent Digital Media Store is an end-to-end managed and hosted service for multicontent stores that allows service providers to deliver high quality content services more quickly with lower market and operational risk.

“Mobile Internet drastically changed the way our customers access digital content,” said Chris Langdon, vice-president of Consumer Products and Services at TELUS. “Alcatel-Lucent is offering the right solution for us to ensure that we can bring faster services our customers want, with a compelling and consistent consumer experience that makes discovering and using content fun and entertaining whether connected via TELUS’ vast mobile network or broadband Internet.”

“The DMS service will help fulfill the consumer demand for access to their own content regardless of location,” said David MacQueen, Director Wireless Media Strategies at Strategy Analytics. “Alcatel-Lucent’s DMS also is progressive with its abilities and features while giving operators flexibility to implement business models appropriate to the local market.”

Alex Giosa, President of Alcatel-Lucent Canada added: “The DMS service builds upon Alcatel-Lucent’s Application Enablement vision combining the capabilities of TELUS’ network with the innovation of the Web to provide TELUS’ customers with an enriched experience.”

The new Digital Media Store (DMS) focuses on optimizing today’s traditional mobile content business while providing a foundation for quickly launching a wide range of new differentiated services including applications, e-Books, e-Magazines, and Video.

• DMS includes content relationships with leading content producers and aggregators focused on mobile applications, games, music, electronic publishing, and more. The DMS service automates the content lifecycle from content registration and population to the store to content management and publishing to marketing and delivery, regardless of content type.
• Core to the DMS service, is a powerful merchandizing and analytics engine that easily supports focused marketing programs designed to increase revenues and customer loyalty, e.g. bundles, subscriptions, personal locker, gifting, sharing of games, videos, music, applications and more.
• The DMS service also comes with the ability to augment any portion of the service provider’s content team from content partner management and licensing to the storefront and promotions management.
• DMS is also part of the Publishing Suite within the Alcatel-Lucent Developer Platform, which provides comprehensive API (application programming interface) management and developer tools to help service providers build their own developer programs, and broaden their ecosystem of application developers.

For more information about TELUS’ entertainment offer, please click here

The Digital Media Store plays an integral part in Alcatel-Lucent’s Multimedia strategy and solutions, which are outlined at: http://www.alcatel-lucent.com/multimedia

For more information on the Alcatel-Lucent Digital Media Store, please click here or visit http://www.alcatel-lucent.com/features/digital_media/

About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 12 million customer connections including 6.7 million wireless subscribers, 3.8 million wireline network access lines and 1.2 million Internet subscribers and 228,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

About Alcatel-Lucent's Application Enablement strategy
Application enablement is an industry vision and network approach that combines the trusted capabilities of network operators and the speed and innovation of the web to provide end users and enterprises what they demand: a richer and more trusted web experience and beyond. Through a strategic focus on application enablement, Alcatel-Lucent is helping its customers create new value by exposing their network capabilities in a managed and controlled way, facilitating new business models and improving return on investment. For more information, go to http://www.alcatel-lucent.com/application_enablement/